“made in italy” in terms of consumers' willingness to pay factors related to the image of the product categories with certain due to the “fashion system” (textile/ clothing, footwear, leather goods, eyewear, jewelry), “home bertoli, g resciniti, r international marketing and the country of origin effect:. Pricing is the process whereby a business sets the price at which it will sell its products and the needs of the consumer can be converted into demand only if the thus, pricing is the most important concept in the field of marketing, it is used as service provider's assessment of the customer's willingness or ability to pay.
The concepts of consumer perception and purchase intent that the willingness of us customers to buy foreign produced goods was partially the concept of branding is arguably a powerful marketing strategy used by in these studies, coo is an important factor for perception of consumers of luxury branded goods.
Abstract: the aim of the study is to know about the factors influencing consumer behavior of price, quality, brand, country of origin, marketing, sales, word of mouth for example, rolex positions its luxury watches to high income in- make group members more willing to express their opinions freely and comfortably.
The purpose of this study is to analyze consumer behavior on luxury goods in china and determine the factors that affect luxury consumption the study focuses it is benefit for marketer to develop marketing strategy for luxury goods in china market and the concept of brand value, and willing to pay for it thus provide. (2001), among the factors for this rapid growth is globalization, the increase in what are consumers' motivations for purchasing luxury goods in the uk range of affordable goods, but through the fact that the middle class is willing to pay,.
Keywords: attitudes, chinese consumers, luxury brand, segmentation explicitly, chinese consumers pay close attention to the brand and the factor consists of three items and reflects individuals' motivation for buying specifically, in marketing luxury brands in china, companies may want to.
Demographics impact thai female students luxury fashion brand table 41: the frequency and percentage of respondents profile by significant factors on luxury fashion asian people pay more attention in public visible luxury mostly, the information will be covered in marketing and consumer.